Advertiser CID (Company ID)
The unique identifying number for an advertiser's program. This number appears at the top of each advertiser CJ Account Manager pages.
Advertiser Service Agreement (ASA)
Legal agreement an advertiser signs when joining CJ Affiliate.
Company ID (CID)
Unique number which differentiates an advertiser/publisher from other CJ accounts. (NOTE: A CID is never used in your link code.) In the context of image pixel tracking, the CID tag parameter is paired with the advertiser’s enterprise ID (the ID that enables a single integration across multiple CJ Affiliate products).
Cost-per-lead - With CPA campaigns, you earn commissions based upon visitors to your website clicking on an ad, arriving at the campaigns landing page and completing the signup form. For you to receive credit for these visitors they must complete the entire signup process and arrive at the finishing thank-you page.
Allows a publisher to hyperlink directly to a specific product or service webpage on the advertiser's website, which can cut out the step of going to the publisher's page/website first. Also known as "direct link."
Net Qualifying Revenues
Base price revenues on the sale price (minus royalties, shipping and handling as well as any returns or credit reversals) of the qualified product a customer buys after linking to CafePress from your Affiliate Website.
A partner is a member of the Affiliate Program, which allows you, the affiliate, to place links to our Marketplace products on your web site or blog. By placing these links, visitors to your site have the opportunity to buy products. If a Marketplace product is purchased through your web site or blog, you will be paid a commission for each sale.
A unique ID that is used to identify your CJ account. Your Partner ID is used to track your referrals.
If someone clicks on a link on your site that brings them to any CafePress.com page or Marketplace item, they are called a referral.
Have a question about another term? See the CJ Affiliate Marketing Glossary.